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New Ventures & Transformation

Redeploying a hospitality team when travel stopped

Crisis responseWorkforce redeploymentNew service
Situation

When hotel demand stopped during the pandemic, the immediate challenge was to keep a trained service team productive and find revenue in a market that had changed overnight.

What we took responsibility for

We trained and redeployed hospitality staff into commercial sanitisation work, packaged the service for business customers and operated it as a focused response to the immediate market need.

Result

The pivot preserved useful work for the team and showed how an existing operating capability could be moved quickly into an urgent adjacent service.

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