Lessons from the field
How long stays helped a hospitality business survive the pandemic
When travel demand collapsed, the product and operating rhythm had to change.
SubHome’s revenue fell to roughly one-quarter of its RM12m 2019 level during 2020. The business shifted toward longer stays and continued developing its technology and hotel-operating model.
Revenue recovered to RM5.5m in 2021 and RM7.5m in 2022. These are dated historical figures, not current revenue or a claim that recovery was complete.
Long stays changed more than distribution. They changed housekeeping cadence, guest communication, cash-flow patterns and the operational definition of the product.